Graphics + Brand

Every client has a story. We develop ways to express it through the built environment, taking a comprehensive approach — from wayfinding signage, to environmental graphics, to an entire interactive building facade.

Integrating every aspect of visual communication

Organizations must define and communicate who they are — across various media, and through physical spaces. Our team provides a full spectrum of graphic design services to achieve a holistic communication strategy that encompasses visual identities, wayfinding systems, and branded environments and exhibits. We are uniquely positioned to draw on SOM’s vast resources and expertise to deliver highly integrated solutions.

Slide 6 of 6, Cathedral of Christ the Light

Large numeral graphics identify laboratory bay doors at John A. Volpe National Transportation Systems Center. Dave Burk © SOM

When viewed in its entirety, the donor wall at the Oakland Museum of California appears as an abstract representation of ivy, enlivening the concrete walls of the central stair and referencing the landmark gardens. © Tim Griffith

Visitors arriving from the Chongqing Airport to the city center are greeted by an eight-story high kinetic supergraphic at Jianianhua Center. © Tim Griffith

At the base of the building, the SFMOMA identity announces the entries. Unlike the logo higher on the building, here the identity is spread apart to frame content or create a welcoming portal for visitors to pass through. © Henrik Kam

Large scale graphics at the San Francisco–Marin Food Bank create places for groups to gather and document a meaningful volunteer experience. © Bruce Damonte

The “Omega Window”, is a 58 foot tall modern day reimagining of traditional church iconography. The ethereal image of Christ is rendered when light enters through 94,000 laser-cut perforations on 154 triangular anodized-aluminum panels. © Timothy Hursley

Perspective

Members of our team have backgrounds in architecture, exhibit, product, and graphic design — we’ve created everything from visual identities, to custom furniture, to 60,000-square-foot building facades. This allows us to think about graphic identity in a comprehensive way as we work to communicate our clients’ aspirations.

Lonny Israel, Environmental Graphic Design + Branding Principal
Meet Lonny

Featured Projects + Stories

We take pride in our ability to manage multifaceted projects that involve numerous stakeholders, all while maintaining the highest level of personal attention. Responsiveness is at the heart of our approach; we understand that great projects are accomplished through communication.